Many companies are talking about their “sustainability” efforts, referring to a whole host of initiatives related to production methods, corporate accountability, raw material sourcing, environmental initiatives, and social responsibility. For example:
• In December 2003, Unilever published its Fish Sustainability Initiative report, which announced plans to harvest most of its fish from sustainable sources by 2005.
• Nestlé, Danone, and Unilever have recently founded the Sustainable Agriculture In…