NEW PRODUCTS

General Mills, Minneapolis, Minn., is heading into a new aisle of the supermarket through a licensing agreement with Leiner Health Products, Carson, Calif. The No. 2 cereal maker in the United States is lending its Wheaties and Total brand names to a new line of vitamins produced and distributed by Leiner.

Four varieties in the line include Wheaties Multivitamin, Wheaties Daily Performance, Total Multivitamin, and Total High Potency Daily Vitamin Pack. Wheaties Multivitamin contains 17 essential…