A. Elizabeth Sloan

Wholly Grain!
If there’s one thing consumers have learned from the low-carb movement, it’s that there are "good "and "bad" carbs—and whole grains top the "good" list.

After "fresh," "whole grain" is now the most desired food label claim, according to the HealthFocus 2005 Trends Survey. It reported that 45% of shoppers increased their use of whole grains during the past two years and 38% increased their dietary fiber. The Natural Marketing Institute reported that 82% of consumers ate whole-grain f…

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