NEW SKUs

Slimming Down with Oatmeal
Touted for its cholesterol-lowering properties, oatmeal and its soluble fiber are now taking on a new claim—weight management. Quaker Oats, Chicago, Ill., is launching Weight Control Instant Oatmeal. The product, which has no added sugar, is formulated with more whole grains, fiber, and protein to increase its satiety and help consumers feel full. Each packet provides two-thirds of the USDA’s recommended daily servings of whole grains.

“One of the biggest downfalls of wa…