Even though our world appears very diverse, many of our core issues remain the same. The economy, health, job security, and global warming are the major concerns cited by consumers worldwide (ACNielsen, 2007a). Two-thirds feel that the pressure to look good is much greater than it was in their parents’ day, while 60% of women worldwide agree that 60s are the new “middle age” (ACNielsen, 2007b). Two in five consumers around the world want their government to invest in environmentally friendly and…