Jeannie Houchins

Twitter is all a flutter, and by now you likely have an account or know someone who has an account. But for those of you in the know but not tweeting, you might be questioning why in the world would this micro-blogging service be useful for those in the food science field? Well, increasingly, there is evidence of businesses using Twitter to form one-to-one connections with their audience.

Twitter is quickly shattering misconceptions about its use in the marketplace. Some may see Twitter as a toy…

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