NEW SKUs

Better-For-You Cookies
Groupe Biscuits LeClerc, Saint-Augustinde-Desmaures, Quebec, Can., has boosted the healthfulness of its Praeventia cookies with the addition of β-glucans Wellmune WGP from Biothera, Eagan, Minn. “We are proud to offer our customers two new innovative cookies sold under the Praeventia brand. The natural ingredient we’ve added to the cookies called Wellmune WGP is a major drawing card for customers committed to eating well,” explained Frédéric Langlois, Vice President, Research and Development at Groupe Biscuits Leclerc. The β-glucan natural ingredient is derived from the cell walls of baker’s yeast. One 30 g packet of Praeventia cookies provides 100 mg of β-glucans Wellmune WGP. Consuming 100–200 mg of β-glucans/day activates key immune cells (neutrophils). The cookies come in two varieties—Ginger and Dark Chocolate Chip 70% cocoa and Cranberry. Both flavors are free of trans fat, are low in saturated fat, and contain whole grains such as whole oat and whole wheat.

Organic Drinks Rely on Aseptic Bottle
Tenaya, LLC, Chicago, Ill., has introduced Made organic drinks in 16-oz PET bottles supplied by Ball Corp., The beverages are filled at Kan-Pak, LLC, Arkansas City, Kan., and are among the first high-acid, shelf-stable beverages aseptically filled in PET bottles in North America. Combining green tea and fruit juices with floral and herbal extracts, the drinks are available in eight varieties: Strawberry Lemonade, Pomegranate Mojito, Blackberry Peach, Cranberry Limeade, Strawberry Mojito, Pomegranate Lemonade, Raspberry Peach, and Blueberry Lemonade.

“We strive for environmentally friendly production and packaging,” said Charley Snell, Tenaya founder. “To that end, our current products are uniquely created and packaged aseptically to allow for shelf-stable storage with no need for preservatives or refrigeration, reducing the environmental impact of shipping and storage. We chose Ball’s Plasmax-coated PET bottles because the bottles are 100% recyclable and widely accepted for recycling, and the Plasmax barrier is highly compatible with the aseptic filling process.”

Bottle Adds to All-Natural Appeal
Departing from its traditional clear PET bottle, Pinnacle Foods, Mountain Lakes, N.J., selected an opaque white bottle that resembles an old fashioned syrup jug or dispenser for its Log Cabin All Natural Syrup. This introduction follows the recent removal of high-fructose corn syrup from all Log Cabin products and is driven by growing consumer demand for high-quality products that are all natural with no artificial colors or flavors. “People have become increasingly aware of the ingredients in the foods they eat and are moving steadily toward all-natural and organic products,” said Stefan Aps, Marketing Director for Pinnacle Foods. “Log Cabin is at the forefront of innovation in the syrup category and therefore recognizes the importance of offering an all-natural table syrup.” The 22-oz product carries a suggested retail price of $4.99 and can be found in retailers’ specialty syrups section across the United States.