In the current global market, consumers have become more adventurous and have increasingly sought greater variety in their diet. This shift in consumer appetite has created a marketplace in which consumers are seeking out foods and beverages from around the world that are popular and more readily available. Food and beverage imports have increased by more than 13% in the United States and by more than 20% in Europe during the past decade (Nucci et al., 2008; European Commission Eurostat). These …