SID N. JHAVERI

In the current global market, consumers have become more adventurous and have increasingly sought greater variety in their diet. This shift in consumer appetite has created a marketplace in which consumers are seeking out foods and beverages from around the world that are popular and more readily available. Food and beverage imports have increased by more than 13% in the United States and by more than 20% in Europe during the past decade (Nucci et al., 2008; European Commission Eurostat). These …


Figure 3. Starbucks has a presence in more than 50 countries.

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe
Interstitial Ad Interstitial Ad is rendered here