A Focus on Consumer Health and Wellness

In January the U.S. Dept. of Agriculture unveiled the new 2010 Dietary Guidelines for Americans, which set high standards for consumers, the food industry, and researchers. While there were a variety of new recommendations, it is clear that food science and technology will play a critical role within multiple scientific disciplines to ensure that we continue to have healthy food choices that appeal to Americans. But there will also be a need to focus on changing consumer behavior, not only on ma…