The Consumer as CEO: Health and Nutrition Is a Priority

Nutrition and health are assuming increasing importance to food shoppers around the globe. That’s a message that Ketchum’s Global Food & Nutrition Practice received loud and clear from participants in our ongoing global research project, Food 2020: Consumer as CEO. In this research initiative, findings from which were presented at the IFT Wellness 12 conference this spring, middle-income shoppers in China, the United States, the United Kingdom, Germany, and Argentina were surveye…