Radio Frequency Identification in Packaging: Part 2

The concept of shared value can help those in the consumer packaged goods (CPG) industry realize the potential of radio frequency identification (RFID). In this concept, costs and benefits are defined at each step of the value chain. This process enables balanced costs and competitive advantages and aligns well with the CPG industry’s focus on consumers. While RFID addresses product transfer for improved efficiency, the value chain focuses on the value of what is transferred. The concept e…