The use of color additives derived from natural sources, commonly referred to as natural colors, to color foods and beverages is increasing, and the use of synthetic color additives is decreasing. Major food companies are removing synthetic color additives from their products and replacing them with natural colors to appeal to consumer demand.
The Federal Food, Drug, and Cosmetic Act (FD&C Act) provides that a substance that imparts color is a color additive and is subject to premarket approv…