KAREN NACHAY

beerLooking for ways to make your beer product stand out from the competition and attract consumers, especially in developing markets like China and Latin America and mature markets like North America and Europe? Kevin Baker, senior consultant-alcoholic beverages at Canadean, London (canadean.com), observed four trends influencing the global beer market that manufacturers can consider tapping into when developing new products. He presented these during a recent webinar, “Key Trends in the Glob…

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