various spices
Kelly Hensel

Kelly Hensel

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    With inflation soaring, driven primarily by fuel and food costs, consumers are trying to make their budgets stretch as far as possible, and this means trading down or cutting back on certain foods. “In most parts of the world, the average consumer has been forced to rethink their household spending and the way they are approaching food has changed,” explains Ranjana Sundaresan, lead research analyst at Spoonshot, a food and beverage market intelligence company. At the same time, cons…

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    About the Author

    Kelly Hensel is deputy managing editor, print & digital, of Food Technology magazine ([email protected]).
    Kelly Hensel