Will Regenerative Agriculture Become the Next ‘Organic’?

When shoppers see the organic label on a food or beverage product, many consumers know that it was produced without chemical fertilizers and pesticides. But even among organic enthusiasts, most are probably not familiar with the term “regenerative agriculture.” However, a group of nonprofit associations and food manufacturers—including Danone, Ben & Jerry’s, and Annie’s—are working to change that.

Last year, The Carbon Underground organization, California S…