2019 Top Food Trends
E. Liz Sloan

A. Elizabeth Sloan

For the first time in years, center-of-the-store edibles have posted strong growth, up nearly $6.3 billion for the year ended Nov. 24, 2018 (Nielsen 2018a). In a dramatic comeback, the $54 billion frozen foods category led center store growth with dollar sales up 3.0%, followed by beverages, up 2.8%, and liquor, up 2.5% for the year ended Oct. 7, 2018 (Dubois and Parker 2019).

Kombucha leads beverage growth, with dollar sales up 42.9% for the year ending Nov. 24, 2018. It was followed by value-a…

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About the Author

A. Elizabeth Sloan, PhD, a member of IFT and contributing editor of Food Technology, is president, Sloan Trends Inc., Escondido, Calif. ([email protected]).

E. Liz Sloan

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