Top 10 Food Trends
A dramatic turnaround for frozen foods, an explosion in healthy beverages, and an uptick in center store sales are driving food and beverage revenues.
For the first time in years, center-of-the-store edibles have posted strong growth, up nearly $6.3 billion for the year ended Nov. 24, 2018 (Nielsen 2018a). In a dramatic comeback, the $54 billion frozen foods category led center store growth with dollar sales up 3.0%, followed by beverages, up 2.8%, and liquor, up 2.5% for the year ended Oct. 7, 2018 (Dubois and Parker 2019).
Kombucha leads beverage growth, with dollar sales up 42.9% for the year ending Nov. 24, 2018. It was followed by value-a…
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