Geographically Speaking: Regional Differences Make a Difference

Geography plays a major role in U.S. consumers’ food preferences and purchasing patterns, several recent analyses show, underscoring the importance of regional marketing initiatives. Here’s a look at some key demographic and geographic trends and some insights into the ways that where we live may influence how we eat.

Half of U.S. households (52%) are in suburban areas, 27% are urban, and 21% are rural, according to the U.S. Census Bureau’s 2018 American Housing Survey. The Ce…