Super Bowl viewers this year may have witnessed the coming of age of an emerging beverage category when they saw the 30-second commercial for poppi prebiotic sodas during the big game in February.

“This will be the last moment you ever think of ‘soda’ as being a dirty word,” the commercial intoned, over images of rows of poppi cans in a store, and people enjoying the carbonated beverage. “That’s because this soda, poppi, has none of the bad stuff.” Phrases like “5 g sugar,” “no fake stuff,” and …

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About the Author

Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).