Feeding Baby Better
Health-aware entrepreneurs have spawned a new breed of baby food products that give parents what they want most—optimal nutrition for their babies.
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Parents are prioritizing health factors above all when deciding what to feed their babies, notes global market researcher Mintel. They want more fruit and vegetables in their babies’ diets and are paying close attention to organic and natural claims. They are concerned about meeting their infants’ needs for protein, vitamins, and minerals, as well as supporting their immune systems and cognitive development, according to Baby Food and Drink, U.S., a report published earlier this year (Mintel 202…
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