Food Technology Magazine | Market Trends
The New Not So Normal
Ongoing financial concerns will affect what, when, and where America eats in 2024, with consumers opting more often for multi-functional foods, frequent snacking, and easy-to-prepare meals.
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High prices and ongoing economic pressures, time constraints stemming from the return to more traditional work patterns, and a new set of health and lifestyle improvements promised by premium functional foods will prompt many U.S. consumers to reprioritize food and drink decisions in 2024.
Three-quarters of consumers are very concerned about inflation and high food costs, and 46% are still cutting back on restaurant meals, according to a 2023 year-end review by Datassential. Student loan repaymen…
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