High-protein cereal

GHOST, a lifestyle brand known for its portfolio of sports nutrition products and energy drinks, recently partnered with General Mills to introduce a new line of high-protein cereal.

“Functional foods are an obvious and long-awaited extension of our brand, and there couldn’t be anything more authentically GHOST than launching our own better-for-you cereal,” said cofounder and CEO Dan Lourenco in a press release. “It’s a privilege to work with one o…

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About the Author

Emily Little is an associate editor of Food Technology ([email protected]).
Emily Little