Food Technology Magazine | Omnivore
GHOST, a lifestyle brand known for its portfolio of sports nutrition products and energy drinks, recently partnered with General Mills to introduce a new line of high-protein cereal.
“Functional foods are an obvious and long-awaited extension of our brand, and there couldn’t be anything more authentically GHOST than launching our own better-for-you cereal,” said cofounder and CEO Dan Lourenco in a press release. “It’s a privilege to work with one o…