True Colors

It’s black and white: Social media is a major driving force behind the growing consumer preference for foods and beverages that pop with color.

“Social media platforms are powerful catalysts for shaping and popularizing food trends, including those related to food colors,” says Kelly Newsome, senior global marketing manager, colors and savory flavors, at ADM. “From daring reds and lively pinks to sophisticated blues and natural greens, social media is igniting a craving fo…