Dale Buss

Nestlé SA has accelerated its development process by 60% since 2016, and between 2020 and 2021 it tested and launched 12% more innovations, most of which the company believes brought meaningful differentiation to the market.

But there’s no resting on laurels here. The Swiss-based CPG titan is still pressing the pace of internal innovation. “We’re moving more rapidly and taking more risks,” says Doug Munk, senior director for new business ventures for Nestlé USA. The pace of technological change a…

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About the Author

Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).

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