Consumers Seek Immune Boost
DIGITAL EXCLUSIVE
“Consumers are more focused on their health now than they ever have been, especially when it comes to immunity,” said Lynn Dornblaser, Director of Innovation & Insights at Mintel, during IFT’s “Time to Kick Start Healthy Eating” virtual meeting. Dornblaser explained that the COVID-19 pandemic underlined the need to optimize health, especially immunity. “Now is the time to address health while consumers have it top of mind,” she said. And it’s n…
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