A. Elizabeth Sloan

In a recent survey, we asked consumers, “If you could design a magic pill, what would it do?” “Give me more energy” topped their wish list, and weight loss was second. And why not? In the same survey, energy ranked right behind cancer and tied with heart health on consumers’ list of personal health concerns.

Consumers are stressed—70% of young adults say they feel very/extremely stressed. They’re tired—one in five adults are so sleepy that it interferes with their daily activity a few days a week…

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