If I were to mention that I use a “custom tailor” or that I bought “custom kitchen cabinets,” you would know exactly what I meant, but if I were to say, “Let’s develop ‘a custom IFT,’” you would wonder what am I thinking.
In quality terms, we talk about knowing your customers and meeting their needs. So a “custom IFT” would be an organization that alters its efforts to match the special needs of its customers. IFT has several customers—academic, student, government, and industrial members immedia…