With a global industry approaching $50 billion in sales, functional foods epitomize the old saying, “health equals wealth.” And a new “do-it-yourself” approach to health, a widespread belief that healthy eating is a better way to manage illness than medication, and a crossover effect from dietary supplements to foods are sending the demand for fortified, functional, and medical foods soaring!
Size and Scope
The global functional foods market is estimated to be $47.6 billion, up from around $30 bi…