Delivery Systems Help Send the Right Message

In a recent interview appearing in the publication, Advertising Age (February 10, 2003), General Mills CEO Steve Sanger was quoted as saying, “What we need to do . . . is innovate in our categories consistently and bring consumers things that add value for them that they didn’t have before . . . that’s the way we grow. And, actually, new products are really not the first place we start with that. We start with keeping our established brands healthy and growing . . . because that’s really the key…