Donald Pszczola

Donald E. Pszczola

In a recent interview appearing in the publication, Advertising Age (February 10, 2003), General Mills CEO Steve Sanger was quoted as saying, “What we need to do . . . is innovate in our categories consistently and bring consumers things that add value for them that they didn’t have before . . . that’s the way we grow. And, actually, new products are really not the first place we start with that. We start with keeping our established brands healthy and growing . . . because that’s really the key…

Flavors, colors, aromas, textural properties, and health benefits can all be delivered by innovative ingredient systems.

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola