NEW PRODUCTS

Barbara’s Bakery introduced Organic 2 Good™ Rice & Oat Cereal  in May. The crispy flake cereal is made from organic milled rice and rolled oats, lightly sweetened, and low in fat, sugar, and sodium. Fortified with 11 vitamins and minerals, the product contains no wheat, dairy, hydrogenated oil (trans fats), or cholesterol. The company is based in Petaluma, Calif.

Campbell Soup Co. unveiled its new M’m! M’m! Good! To Go line of microwavable soups in May. Building on Campbell’s Soup at Hand, a line of sippable soups introduced in 2002, the M’m! M’m! Good! To Go line includes seven new varieties of Soup at Hand and offers the company’s ready-to-serve lines Campbell’s Chunky soup and Campbell’s Select soup in 15.25-oz microwavable bowls. The new line of soups are portable and convenient for consumers on the go. Campbell Soup Co. is based in Camden, N.J.

Kellogg Co. introduced Pop-Tarts Yogurt Blasts, the first-ever yogurt-filled variety, to its Pop-Tarts product line in May. The pastries feature alternating stripes of real fruit with yogurt filling inside a toastable, vanilla-flavored crust. Available in strawberry and blueberry, the product is topped with frosting that coordinates with the yogurt filling color and will be sold in an eight-count box. Kellogg’s is based in Battle Creek, Mich.

Van’s International Foods launched Van’s All Natural Wheat Free Gourmet Waffles in May. The gluten-free product line combines brown rice flour, potato starch flour, and sweet rice flour. The waffles are vegan (eggless and dairy free), kosher, yeast-free, corn-free, and fruit juice sweetened. The waffles come in Original, Blueberry, Flax, Apple Cinnamon, and Mini-Waffles varieties. Van’s is based in Torrance, Calif.

General Mills introduced Big G Ice Cream Cones Cereal in May in celebration of the 100th birthday of the ice cream cone this summer. The sweetened cereal features crunchy mini ice cream cones, along with chocolatey chip ice cream scoop pieces. General Mills is based in Minneapolis, Minn.

Natural soy ingredients supplier Devansoy has introduced a new soy-based frozen dessert mix for use in soft-serve ice cream equipment. The new product was developed from soymilk powder and creates a frozen dessert with texture and mouthfeel similar to products produced from dairy milk. A soy-based soft-serve frozen dessert mix will attract consumers interested in soy and those who are lactose intolerant. The product is provided in dry mix form that can be processed through a soft-serve machine with no modifications required to produce the dessert. The company can design the product to meet particular brand needs. Devansoy is based in Carroll, Iowa.