James Giese

Flavor is a major factor in the consumer’s perception of the quality of a food product. If it doesn’t taste good, no one will buy it. Measuring flavors, however, is a complex task because it involves measuring not only the flavor itself, but also measuring how a consumer reacts to a flavor. So flavor measurement is a combination of sensory evaluation with chemical and physical instrumental analysis. The active components of a flavor compound are detected by a combination of gas chromatography an…

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