IFT NEWSMAKERS

When a Little Effort Goes a Long Way
Rule No. 1 when providing information to the news media: Treat every news outlet the same. You never know when or where your information may appear.

With today’s content sharing, international newswires, and media conglomerates, what’s published in one news outlet can be repeated in another. And another. And another.

Sure, it may seem natural for some to place more importance on interaction with The Washington Post or the Los Angeles Times. But if the source of …