A. Elizabeth Sloan

Although Americans continue to focus on positive eating, i.e., selecting foods with desirable attributes like vitamins or phytochemicals, avoiding foods with dietary negatives appears to be back in vogue. The number of shoppers choosing foods for what they don’t contain has jumped back to levels reminiscent of the late 1990s, according to HealthFocus’ 2005 Trends Report, creating a new generation of “no” and “low” demands.CONSUMER TRENDS

• Sugar Specificity. While fat, calories, and sugar still top the list of …

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