A. Elizabeth Sloan

There’s going to be a whole new food world out there, and for the most part, its direction is well beyond our control. Ongoing demographic changes are dictating a dramatic reorientation of the food supply, resetting consumer priorities, flavor preferences, and new product criteria while spawning a windfall of new marketing opportunities—and issues—for the food and foodservice industries.


From the Matures to the Millennials, each generation’s rules will be different and their requirements unique. …

Table 1 Percentage of shoppers of different ages reporting that they are personally affected by specifi c health conditions.

Figure 2 What Boomers, Gen Xers, and Gen Yers look for on food labels.

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