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Waking Up the Cereal Aisle
Nature’s Path Foods, Inc., Blaine, Wash., recently introduced FlaxPlus Pumpkin Raisin Crunch cereal, which combines the company’s two top-selling organic cereals—granola and flakes. "We’ve taken our crispy Flax Plus Flakes, combined them with our crunchy Pumpkin Flax Plus Granola, added plump, juicy organic raisins and created a real taste sensation," says Founder Arran Stephens. Nature’s Path is the No. 1 organic cereal brand in North America, according to market rese…