E. coli Outbreaks and Functional Foods Cap a Busy Year

The last few months of 2006 were productive ones for IFT’s media relations function, with respect to IFT’s Food Science Communicators (FSCs) and their interaction with news media around the nation.

Never before in a single calendar year has media relations recorded more than 100 million media impressions attributed to IFT and its FSCs. But halfway through 2006, predictions exceeding 120 million were realistic. With the dubious assistance of nationwide Escherichia coli outbreaks and IFT experts’ s…