Donald Pszczola

Donald E. Pszczola

Imagine you’re outside and thirsty. You take out a stick-shaped package, open it, and pour out the powdered contents into your bottled water. Now you have a flavored water fortified with nutrients. While this is probably not a revolutionary concept, it does suggest in a simple way how a product can be convenient, as well as meet flavor and health considerations.

Today, more than ever, consumers are placing a greater emphasis on convenience foods and on-the-go eating. This, of course, is creating …

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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola