Imagine you’re outside and thirsty. You take out a stick-shaped package, open it, and pour out the powdered contents into your bottled water. Now you have a flavored water fortified with nutrients. While this is probably not a revolutionary concept, it does suggest in a simple way how a product can be convenient, as well as meet flavor and health considerations.
Today, more than ever, consumers are placing a greater emphasis on convenience foods and on-the-go eating. This, of course, is creating …