Thinking Outside the Pizza Box
Major pizza chains in the United States are moving beyond their signature dish to attract new customers and differentiate themselves. Domino’s Pizza, Ann Arbor, Mich., has expanded its menu with hot, oven-baked sandwiches. Priced at $4.99, the sandwiches come in four varieties—Philly Cheese Steak, Chicken Bacon Ranch, Chicken Parm, and Italian. “This launch springboards Domino’s into the lunch business by providing a product that is high quality, priced right, and a…

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