Taste tops healthfulness, restaurant diners say
One in five American diners ranked the healthfulness of food as an important factor when ordering meals at restaurants, according to Mintel Menu Insights, produced by the market research firm Mintel. Survey participants reported this despite nutrition labeling on menus and offerings such as smaller portions and healthier meal choices being available to them.

The factors that were ranked as important by the survey participants were taste (77%) and hun…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe