Hold the salt
Are consumers passing on salt? More than half (52%) are monitoring the amount of salt in their diets, according to market research firm Mintel. According to Mintel’s Global New Products Database, food product introductions containing a low-, no-, or reduced-sodium claim increased almost 115% from 2005 to 2008. Mintel suggested that consumer awareness and the push from public health organizations and consumer advocacy groups to decrease salt intake have led to this change in consumer…
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