Donald Pszczola

Donald E. Pszczola

The fifth edition of The Power of Meat, a joint study by the American Meat Institute and the Food Marketing Institute, finds that the recession is continuing to impact food purchasing and consumption behavior, including the meat department. The report, which details the findings of a national online poll of 1,174 consumers conducted in November 2009, seems to present a pretty clear view of today’s climate in the marketplace.

Here’s one example of thinking outside the pork chop. Take grilled chicken, season it with turmeric, an Indian spice, add a salsa made with tomatoes and avocados, and serve it as a wrap with a flavor twist.

The report noted that while meat consumption measured in tonnage was up …


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About the Author

Food Technology magazine Senior Editor and key member of the Food Technology editorial staff for 26 years.
Donald Pszczola
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