A. Elizabeth Sloan

Although the majority of fresh and value-added fruit items grew in volume and dollar sales last year, the big news is that the recession has forced consumers to discover affordable and fabulous fruit options beyond the produce department, and they like what they are seeing. Sales of frozen fruits have already crossed the $700 million mark, according to The Nielsen Co. Canned fruit now ranks as the third-largest grocery category purchased by households headed by those ages 65+, reports Nielsen. I…

Smoothies, like these new offerings from McDonald’s, give consumers an easy and delicious way to up fruit intake.

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