What’s Next in Beverages

With nearly 25,000 new drinks introduced around the globe last year, according to Innova Market Insights, beverages are among the most competitive and diverse industry segments. Global Industry Analysts estimates that global sales of children’s beverages alone will top $89 billion by 2015; distilled spirits sales will reach $315 billion by 2012.

And there’s more to come. Nearly half (45%) of corporate beverage developers polled in Beverage Industry’s 2011 New Product Development Survey plan to la…