The healthy foods sector is alive and well and recovering quickly from a slight slowdown in spending that stemmed from the sluggish economic climate of the past several years.
Tough times have reminded consumers of the long-term value of staying healthy. Eight in 10 Americans are making some or a lot of effort to eat healthfully; 42% are very concerned about the nutrient content of the foods they buy (FMI, 2011a,b). Sales of functional foods and beverages were estimated at $38 billion in 2010; t…