A. Elizabeth Sloan

The healthy foods sector is alive and well and recovering quickly from a slight slowdown in spending that stemmed from the sluggish economic climate of the past several years. In one-third of all U.S. households, men were the primary grocery shoppers in 2011, and with more than 13 million American men living alone, it’s time to give some attention to the health and nutrition needs of men.

Tough times have reminded consumers of the long-term value of staying healthy. Eight in 10 Americans are making some or a lot of effort to eat healthfully; 42% are very concerned about the nutrient content of the foods they buy (FMI, 2011a,b). Sales of functional foods and beverages were estimated at $38 billion in 2010; t…

Premium Content
You've reached your monthly limit of free articles.
Access Food Technology
Log in Subscribe