A. Elizabeth Sloan

While the bakery category overall was a bit sluggish last year, some baked goods are posting record sales. According to IRI’s 2013 CPG Yearin Review, crackers  were the fifth-fastest-growing food/beverage category in supermarket, drug, convenience, and mass merchandisers excluding Wal-Mart in 2012, with unit sales up 5.7%. Snack/granola bars ranked tenth, up 4.8%. In the center-store grocery aisles, bakery snacks (e.g., Little Debbie), were the sixth-fastest-growing category, up 4.6%.…

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