Hot Nutritional Ingredients for 2013

One-third of shoppers are buying more foods/drinks for their nutritional components than they were two years ago, according to the Food Marketing Institute’s Shopping for Health 2012.

Nearly nine in 10 adults (86%) made a strong effort to consume more nutrients in 2012; 78% consumed more vitamins, 57% more specialty nutritional ingredients, 45% more herbs/botanicals, and 42% more minerals, according to Multi-sponsor Surveys’ 2011 Gallup Study of Nutrient Knowledge and Consumption.

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