Guys and Groceries: A Look at How Men Shop and Cook

In 2013, 40% of primary food shoppers were male, up from 31% in 2011, according to BPN’s 2013 Retail Trends report. Half (52%) of dads with kids at home do the household grocery shopping.

Although men spend about half as much time in the store as women, Nielsen’s April 2013 Newswire reports that they are more brand loyal, not as price sensitive, and more likely to make impulse purchases—especially for salty/sweet snacks, ice cream, and cereal.

Among male grocery shoppers, there…