Sports Nutrition Products Power Up Everyday Performance

Several different trends are fueling mainstream consumer interest in the $33 billion sports nutrition sector. These include new fitness-focused lifestyles and a desire for faster results from weight loss, energizing, and performance products. There is also a shift in health concerns (especially among women and Millennials), with more emphasis placed on those issues that affect everyday performance. Energy, stress, mental alertness, muscle/joint aches, and immunity were among the everyday perform…