Targeting the Sweet Spot

Peruse any consumer magazine or watch some of today’s commercials, and you will read or hear some information that mentions sugar. Whether it’s about too much sugar in today’s diets or the ill effects that excess sugar can have on health, there is no question that reducing sugar is at the forefront of consumers’ minds today. In fact, at IFT17, research firm Mintel presented research showing that the top two ingredients consumers are trying to avoid are high fructose corn …