A Prescription for Healthy Snack Sales

Sales of healthy snacks have slowed after outpacing indulgent snack sales for nearly a decade, according to IRI’s 2018 State of the Snack Food Industry report. In 2017, indulgent snacks grew 1.9% in dollar sales; wellness snacks slipped by 0.4%.

What is most revealing and concerning is that the “other snacks” category, led by alternatives, (e.g., plant-based snacks) was among the fastest-growing snack segments in 2017, per IRI, with sales up 19%, indicating that it may be time …