Entrepreneurs Go the Direct-to-Consumer Route

Direct-to-consumer (DTC) sales are the widening path for food and beverage startups these days. But even considering how the COVID-19 pandemic and its aftermath have enhanced the attractiveness of the e-commerce channel, nearly all entrepreneurs still want to move their goods eventually through traditional bricks-and-mortar retail stores and restaurants.

Consider Woody Hambrecht and Helena Price Hambrecht, founders of Haus, a startup they launched in California wine country about a year ago that …