Dale Buss

Direct-to-consumer (DTC) sales are the widening path for food and beverage startups these days. But even considering how the COVID-19 pandemic and its aftermath have enhanced the attractiveness of the e-commerce channel, nearly all entrepreneurs still want to move their goods eventually through traditional bricks-and-mortar retail stores and restaurants.

Consider Woody Hambrecht and Helena Price Hambrecht, founders of Haus, a startup they launched in California wine country about a year ago that …

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About the Author

Dale Buss, contributing editor, is an award-winning journalist and book author whose career has included reporting for The Wall Street Journal, where he was nominated for a Pulitzer Prize ([email protected]).